Task: Make Duolingo more appealing to the Gen Z audience for One Club Young Ones brief
Duosingo is a program my team and I developed that will collaborate with some of the hottest foreign language music artists to encourage more engagement from the gen z audience. Users will learn lyrics of songs before being tasked with a karaoke quiz at the end of each section.
Users will have an option to submit a recording of their karaoke quiz to be judged by the artists live on Instagram. The stars will choose a handful of submissions to be awarded backstage passes to one of their concerts.
